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Semi-structured
interviews were carried out on owners of rare pets. The questions
in the interview aimed to establish:
- important qualities of a pet
- why they are interested in a rare pet
- what they do with their pet
- what the pets do
- how they see if a pet is sick or in different moods
- social interaction with other pet owners
Six
male and four female subjects were interviewed. Three subjects
were found through friends, one through Göteborg's herpetological
association, and six through repti.net.
The subjects were between 17 and 55 years (mean 25.6 years, median
22.5 years). Three interviews were made eye to eye, and seven
by phone. The interviews were transcribed.
Once
the interviews were transcribed, interesting data was cut out
on post-it notes (see picture 1). The post-its were then sorted
into an affinity diagram (see picture 2). After this, doublets
were removed and the diagram structured further into four separate
clusters of related features (see picture 3).
On
the basis of the received clusters four personas
were created and pictures of people that could express the characters
were found at morgueFile
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Picture
2 